How Asian payment logos drive foot traffic and sales to your store?

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A merchant might wonder: “Why put stickers of payment methods on my storefront? Customers can just ask at the counter, right?”

It seems logical, but here’s the catch: many merchants don’t realize that for Asian clients, especially, the absence of familiar payment method stickers can mean you lose the sale before they even step inside. Studies show that over 60% of consumers check for payment options before entering a store, and for travelers or international shoppers, seeing a familiar payment method is often the first signal of trust and convenience.

Think about it this way: if neighboring stores display these stickers and yours doesn’t, your store instantly falls off the “must-visit” list. 

In today’s competitive retail environment, a small visual cue, such as a sticker of Alipay+, WeChat Pay, or UnionPay, can make the difference between gaining a new customer or losing them to the shop next door.

In short: it’s not just a sticker. It’s a silent invitation saying, “We welcome you, and your preferred payment method.”

Therefore, for merchants, putting the accepted Asian payment logos at the storefront are far more than decorative visuals. 

In this article, we will explain why displaying familiar payment logos can help merchants effectively increase their store’s foot traffic and directly impact the average transaction value and business growth.

Why Asian payment method logos matter more than you think

• Lower the decision barriers at the point of entry:

Clearly displayed payment logos at the entrance reassure customers that they will not need to worry about exchange rates, insufficient cash or the need to have a Visa or Mastercard. This transparency shortens the time between hesitation and action, and makes customers more likely to enter the store.

• Strengthen brand credibility:

By connecting with all major Asian e-wallets through Silkpay, merchants can display official logos such as Alipay+ that includes Alipay, KakaoPay, Grab Pay, Dana, Toss, LINE Pay, Naver Pay, GCash, Touch ‘n Go, Boost and more. 

These trusted global brands act as an implicit endorsement and help position the store as reliable and officially trustworthy.

How Asian payment method logos drive higher conversion rates

Once payment logos succeed in attracting customers into the store, the convenience they represent continues to influence purchasing behavior and final transaction value.

• Clear pricing without currency conversion concerns

Silkpay’s cross-border payment solutions display the transaction amount in the customer’s local currency at the time of QR code scanning. Pricing is clear, with no hidden fees or complex calculations, which reduces payment confirmation time.

• Higher average transaction value

Customers who use digital payments typically spend over 20% more than those who pay in cash. 

For international visitors, spending is often limited not only by cash usage itself, but also by whether they have exchanged enough euros before arriving. 

Visible and familiar payment method logos reassure customers that they can rely on their local e-wallets rather than the amount of cash in their physical wallet. 

This flexibility supports higher purchase value and more spontaneous spending decisions.

• Organic social exposure and customer retention

Familiar payment platforms often include built-in promotions. Alipay, for example, runs overseas cashback campaigns that automatically apply at participating merchants, with chances to receive instant discounts or full reimbursement. 

These incentives motivate customers to share their shopping experience on social platforms, amplifying word-of-mouth exposure.

Silkpay’s payment solutions for global merchants

With Silkpay’s omnichannel payment solutions, European merchants can ensure a smooth checkout experience across all touchpoints. Displaying payment logos is not just about visibility. It reflects a complete and well-integrated payment ecosystem.

• POS terminal integration

Silkpay provides high-performance PAX A920 Pro POS terminals to accept widely used international payment methods such as Visa, Mastercard, UnionPay, Apple Pay, and Google Pay. Silkpay’s terminal includes built-in Alipay+ support, enabling access to more than 20 Asian e-wallets. 

Silkpay’s PAX A920 Pro supports QR code payments, card payments, and digital wallets in a single device.

• QR code payments

Merchants can generate static or dynamic QR codes for customers to scan and pay using popular Asian wallets such as WeChat Pay, UnionPay Yunshanfu and Alipay+ which includes: Alipay, KakaoPay, Naver Pay, LINE Pay, GCash, Dana, Toss, Grab Pay and more. 

No hardware needed, QR codes offer a simple and low-budget way to accept digital payments in-store.

• SoftPOS payment solution

SoftPOS is an app designed for contactless card payments. 

It allows merchants to turn a compatible smartphone into a mobile card acceptance terminal. Supported payment methods include Mastercard, and Visa.

•  Silkpay app payment solution

Silkpay app allows merchants to accept a wide range of digital payments using just a smartphone. After registering and downloading the app, merchants can receive payments via Alipay+, WeChat Pay, UnionPay Yunshanfu, and Pay by Link.

Conclusion

Silkpay’s core value lies in integrating more than 30 payment methods through a single solution. Merchants can accept over 20 major Asian e-wallets alongside global payment solutions such as Apple Pay, Google Pay, UnionPay, Visa, and Mastercard without managing multiple systems.

This comprehensive coverage reduces the risk of customer drop-off at checkout. When these payment logos are displayed at the store entrance, they clearly communicate accessibility and readiness to serve international customers. The result is higher foot traffic, improved operational efficiency, and more predictable business growth.

 About the author: Silkpay

Based in Paris, Silkpay provides omnichannel and secure payment solutions to help physical stores and e-commerce in Europe and the Americas accept more than 30 of the world's most popular payment methods: Visa, Mastercard, CB, UnionPay, Alipay+, WeChat Pay as well as Asia-Pacific’s major e-wallets.

Silkpay is a winner of the LVMH Innovation Award. The company was also selected as a finalist for the "Money 20/20" Best Startup and in the "MPE Berlin” Startup Awards. Silkpay also won the "Best Fintech" awards from Capgemini and BPCE.

Silkpay helps merchants deliver the smoothest payment experience to their customers. We are a talented and international team driven by a single goal: to improve the customer experience and make payments simple and secure.