How Silkpay enabled thousands of European merchants to accept Alipay+

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A sticker with the Alipay+ logo on your storefront? It’s no longer just a welcome sign for Asian shoppers in Europe. It’s your gateway to new customers, higher spending, and real business growth.

When a Chinese tourist pays with Alipay at Galeries Lafayette in Paris, or a Filipino visitor uses GCash at Munich’s Oktoberfest, the smooth experience is powered by a new generation of cross-border payment solutions. And your business can benefit from it too!

Since 2017, Silkpay has deepened its collaboration with Alipay and pioneered the adoption of Chinese mobile payments in the European market. It has provided Alipay payment solutions to more than 2000 physical stores and e-commerce platforms.

In 2022, this partnership evolved further with the launch of Alipay+. This integrated solution enables merchants to onboard multiple Asian e-wallets with one integration, such as Korea’s KakaoPay, Singapore’s GrabPay, Malaysia’s Touch ’n Go and so on. It underscores that Silkpay and Ant Group’s collaboration extends beyond payments to drive digital transformation in cross-border commerce.

This article introduces how Silkpay, in collaboration with Alipay+, enables European merchants to access multiple leading Asian payment methods and helps businesses overcome cross-border payment barriers, enhance customer payment experiences, and drive sustainable international growth.

Beyond technical integrations, Silkpay builds real connections

Silkpay offers much more than a payment method; we provide a complete cross-border payment solution that fits naturally into Asian digital lifestyles, which turns shoppers into your loyal customers.

Through our long-term partnership with Ant Group, Silkpay helps thousands of European merchants reach a huge network of e-wallet users across Asia. With Alipay+, merchants can accept not only China’s Alipay, but also more than a dozen popular e-wallets such as Kakao Pay, TrueMoney, GCash, and GrabPay.

Silkpay also offers flexible, customized solutions for all types of businesses, from local boutiques to global e-commerce platforms. Whether you want to accept payments via POS terminals, use the Silkpay App on your smartphone, or integrate with APIs and plugins, we provide the most suitable option for your business. This helps merchants connect easily with global customers while improving both conversion rates and customer satisfaction.

About Silkpay

Silkpay, based in Paris, France, is a fintech company specializing in providing omnichannel and secure payment solutions for physical stores and e-commerce platforms across Europe and the USA. It helps merchants easily accept the world’s leading payment methods, including Alipay+, WeChat Pay, UnionPay, Apple Pay, Google Pay, Visa, MasterCard, AMEX, CB and more. With Silkpay, merchants can reach both Asian and global customers.

With its advanced integration technology, omnichannel solutions, and deep understanding of diversity, Silkpay has rapidly grown into one of the leading fintech companies. This success is driven by the company’s provision of secure, convenient, and flexible payment services, along with comprehensive customer support, which enables thousands of European merchants to operate efficiently and expand their businesses globally.

Silkpay x Alipay+

We’ve designed our solution around two core principles: making it incredibly powerful for your customers and incredibly simple for you.

Easy setup & omnichannel support

We understand that merchants value stability and efficiency above all else. That’s why Silkpay offers a simple and fast setup process along with an omnichannel Alipay+ payment solution.

Online: Integrate Alipay+ into your website or e-commerce platform using just an API or payment plugins.

Offline: Accept payments from over 16 Asian e-wallets instantly with Alipay+ via the PAX A920 Pro POS terminal, the 9220 POS terminal, Silkpay app, or Alipay+ printed QR code.

No complicated installation or long staff training required, you can start accepting payments the way Asian customers prefer in no time.

Unified dashboard & clear finances

More payment options don’t have to mean more complexity. Silkpay provides a smart unified dashboard:

Centralized management: View transactions from all Alipay+ wallets and other integrated payment methods in one place.

Autonomous refunds: Silkpay handles cross-border settlements with Alipay+, delivering funds directly in your local currency.

Real-time updates: Track transactions at any time with clarity and transparency; refunds are simple, and order management is efficient.

Marketing support & connection with Asia

Silkpay is more than just a payment provider, it’s a bridge to Asian customers.

Through the Alipay+ platform, Silkpay helps merchants send coupons, showcase store information, and attract attention even before customers arrive in Europe.

This creates a complete marketing loop, from discovery to in-store purchase, which helps merchants drive more foot traffic and maximize both payment and marketing value.

Conclusion

In today’s highly connected world, payment is no longer the end of a transaction, it’s the beginning of global relationships.

Through its partnership with Alipay+, Silkpay has broken down payment barriers between Europe and Asia and helps merchants connect with customers around the world.

Silkpay believes that once these barriers are removed, businesses can truly grow without borders. This is the spirit of Silkpay: technology is the tool, connection is the journey, and growth is the goal.

About the author: Silkpay

Based in Paris, Silkpay provides omnichannel and secure payment solutions to help physical stores and e-commerce in Europe and the Americas accept more than 30 of the world's most popular payment methods: Visa, Mastercard, CB, UnionPay, Alipay+, WeChat Pay as well as Asia-Pacific’s major e-wallets.

Silkpay is a winner of the LVMH Innovation Award. The company was also selected as a finalist for the "Money 20/20" Best Startup and in the "MPE Berlin” Startup Awards. Silkpay also won the "Best Fintech" awards from Capgemini and BPCE.

Silkpay helps merchants deliver the smoothest payment experience to their customers. We are a talented and international team driven by a single goal: to improve the customer experience and make payments simple and secure.