With over 1.6 billion users, Alipay+ is changing how payments work

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If you’re a merchant in Europe, especially in top tourist countries like France, Spain, or Italy, there’s never been a better time to expand your reach.

Why?

Because according to the latest report from Asian Banking & Finance, Alipay+ has surpassed  1.6 billion users. This is a unique opportunity for global merchants to connect with Asia’s growing base of digital-first consumers.

In this article, we’ll show you why Alipay+ is the key to winning over Asian travelers, and how Silkpay makes it simple to bring this powerful tool to your store.

What is Alipay+?

Alipay+ is not a single tool, but a unified cross-border payment and marketing solution.

It aims to connect global merchants with major local e-wallets and mobile payment apps from various countries and regions, so that users can easily make payments overseas using their familiar local wallets without the need to exchange currency or to have international cards.

More than just a payment method , it’s a digital gateway to Asia.

With just one integration, you can support 30+ major Asian e-wallets：

• Alipay (CN & HK version) 

• Kakao Pay: South Korea

• Naver Pay: South Korea

• Toss: South Korea

• Dana: Indonesia

• Grab Pay: Singapore

• Ezlink: Singapore

• Touch 'n Go: The Philippines

• BPI: The Philippines

• Gcash: The Philippines

• Maya: The Philippines

• LINE Pay: Thailand

• True Money: Thailand

• Boost: Malaysia

And many more…

No need to negotiate! One Alipay+ QR code lets you reach over 90% of Asia’s digital consumers.

Why merchants should accept Alipay+ now

•  Reach Asian high-value customers

The core users of Alipay+ in Europe are Asian middle-class consumers aged 25 to 45. They love traveling and are known for their significantly higher cross-border spending.

They don’t use cash and rarely carry credit cards. When shopping, they tend to choose stores that support their preferred payment methods. For them, convenience and familiarity often matter more than price or discounts.

In major tourist cities across Europe, more and more merchants are now adopting Asian e-wallets as a standard payment option to cater to these travelers’ preferences.

• Reduce costs and prevent fraud

Silkpay offers the most cost-effective solution for merchants who want to enter the diverse Asian payment market. With just one integration, merchants can now access over 30 major Asian e-wallets and global credit cards. 

For some large transactions, your customers may prefer to pay in various currencies. Silkpay helps you to get paid from your customers in any currency and receive settlements in your local currency so you don’t have to bear any currency exchange losses.

Alipay+’s native fraud protection blocks 99.2% of suspicious transactions, so you don’t have to worry about your business account being defrauded.

• Unlock scalable growth

Merchants who integrate Alipay+ gain significant advantages in exposure and customer reach. They can display their business information in the Alipay+ merchant list and participate in various Alipay+ special zone campaigns to attract targeted customer traffic.

By appearing on the Alipay+ merchant map, your store becomes visible to Asian customers using Alipay+ to find nearby shopping locations, helping you reach millions of active Asian users across Europe.

Greater visibility means a stronger brand, more high-value customers, and a head start in the fast-growing Asian payment network.

• Competitive edge: 

Competition in Europe’s travel retail industry is becoming increasingly fierce. Especially in popular tourist destinations like France, Italy and Spain, Alipay+ as a leading cross-border payment solution has become a key tool for attracting Asian customers.

Some competitors, including large duty-free shops, department stores, as well as popular restaurants and retail outlets, have widely integrated Alipay+. By offering a better payment experience through this platform, they have successfully attracted a large number of Asian tourists.

In this market environment, Alipay+ is gradually becoming the industry standard in travel retail. Merchants who fail to keep up risk being marginalized in the market.

So don’t let your competitors take away your business just because they accept Alipay+.

How Silkpay does more than helping merchants accept Alipay+

• Accept more popular payment methods

Silkpay's PAX A920 POS machine supports a wide range of payment methods, including Alipay+, WeChat Pay, UnionPay, Apple Pay, Google Pay, Visa, and MasterCard. So you can meet the diverse payment preferences of your customers and offer a more convenient and flexible payment experience.

In addition to Alipay+, WeChat Pay is also a top payment choice for Asian customers, helping you reach even more of this valuable customer segment.

• Simple integration

Our teams will fully set up the POS machine for you and provide staff training, so you don’t have to worry about any operational issues.

No technical knowledge is required, and if you encounter any problems later, our support team is available to assist you one-on-one.

• Easy checkout

Silkpay’s PAX A920 POS machine is wireless, allowing you to accept payments from anywhere in your store.

You can even bring the terminal directly to the customer’s table, offering a smoother and more personalized service experience.

• An all-in-one backoffice

With Silkpay’s advanced backoffice dashboard, merchants can manage multiple stores, filter transaction records by date, send PayByLink to customers for payments, and handle customer refunds. With centralized control, simple operations, and real-time data monitoring, merchants gain better insights into their business.

Conclusion

As Asian tourism surges back across Europe, accepting Alipay+ is no longer a nice-to-have, it’s a strategic must. Today’s Asian travelers expect fast, contactless, and familiar payment options, and merchants who offer them gain a clear competitive edge.

With one simple integration through Silkpay, European businesses can unlock access to over 100 million digital-first consumers, boost sales, and create seamless shopping experiences that win both trust and loyalty. Make your business payment-friendly today！

Source: 

Asian Banking & Finance – “Alipay+ now connects over 1.6 billion users of 35 e-wallets, banks”

About the author: Silkpay

Based in Paris, Silkpay provides omnichannel and secure payment solutions to help physical stores and e-commerce in Europe and the Americas accept more than 30 of the world's most popular payment methods: Visa, Mastercard, CB, UnionPay, Alipay+, WeChat Pay as well as Asia-Pacific’s major e-wallets.

Silkpay is a winner of the LVMH Innovation Award. The company was also selected as a finalist for the "Money 20/20" Best Startup and in the "MPE Berlin” Startup Awards. Silkpay also won the "Best Fintech" awards from Capgemini and BPCE.

Silkpay helps merchants deliver the smoothest payment experience to their customers. We are a talented and international team driven by a single goal: to improve the customer experience and make payments simple and secure.